Why The Many Saints Of Newark Flopped (What Went Wrong)

After failing to find an audience in its opening weekend, The Sopranos prequel seems destined to be a box office disappointment -and here’s why.

The much-anticipated crime drama The Many Saints of Newark opened to a disappointing box office, but what caused the film to flop? The film serves as a prequel to HBO’s much-loved crime drama series The Sopranos, documenting the younger years of Tony Soprano as he works for his mobster uncle in the midst of a violent gang war. The Many Saints of Newark was originally slated for a 2020 release but was pushed twice due to pandemic concerns, finding an October 2021 release date. The film was given a simultaneous release in both theaters and on HBO Max.

The Many Saints of Newark‘s cast includes existing Sopranos characters alongside previously unseen ones, and the film’s marketing relied heavily on the popularity of The Sopranos, as well as the casting of the late James Gandolfini’s son, Michael Gandolfini, to portray the younger version of his father’s iconic character. The Sopranos enjoyed eight years on the air, and over its six-season run became one of the most popular shows on TV, and making a prequel is usually a sure-fire way to guarantee the interest of existing fans without alienating newcomers to the franchise. The Many Saints of Newark‘s prequel status alone was enough to see the film receive considerable buzz, even without the added marketing push from the studio.

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