Why Squid Game Is So Popular (& Could Become Netflix's Biggest Show)

Korean drama Squid Game has quickly become one of the most-watched Netflix shows in history, and its popularity remains steady — here’s why.

The South Korean drama Squid Game has taken the world by storm, and it’s so popular it could become Netflix’s biggest-ever show. Released globally on September 17, 2021, Squid Game is a survival thriller following a group of 456 people who are invited to play in a high-risk, mysterious game in exchange for ₩45.6 billion. Upon arriving at the secret location, the participants, who come from all walks of life, are forced to join a succession of traditional Korean children’s games, but there’s a twist: Those who lose will be killed. 

Within just days of its release, Squid Game quickly became the #1 most-watched Netflix show in 90 countries, topping the U.S. and UK list of weekly most-watched television shows — the first Korean drama to do so. Moreover, in the review aggregator Rotten Tomatoes, Squid Game earned a 100% approval rating from critics. The show inspired online merchandise, such as the Squid Game players’ dark green tracksuits and numbered shirts, and it also gained a massive following, spawning TikTok challenges, real-life prank calls, social media trends.

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