Commentary: The move was the kind of calculated risk he was known to take as a showman.
Steve Jobs talking up the iPhone 4. iPhone launch events became an annual phenomenon that the media hungrily covers to this day.
Mention Steve Jobs and most people will picture him in his trademark blue jeans and black mock turtleneck, on stage at one of Apple’s events, an iPhone in hand. But for me, the name recalls the memory of the original black and silver iPhone leaving Jobs’ hand, sailing through the air and hitting the floor with a clack.
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