Sphero’s been making iPhone-connected ball-shaped robotic toys since 2011, and while the company has been successful with the original Sphero and the Ollie, it stumbled on a major hit this year with the launch of the BB-8, a Star Wars branded iPhone-controlled droid.
BB-8 is based on the droid from the upcoming movie Star Wars: The Force Awakens. It combines Sphero’s existing robotic ball technology with the Star Wars universe, a marriage that’s resulted in the most appealing, advanced Sphero toy to date.
Sphero’s BB-8 has a fun backstory and was designed with help from Lucasfilm. Throughout the development process, Lucasfilm provided Sphero with details on BB-8, feedback on the design, and the iconic sounds that bring the toy’s personality to life.