Justin Bieber is expanding his reach into the cannabis market with a new limited edition line of pre-rolls inspired by his hit song “Peaches.” Partnered with California-based company Palms, co-founded by Noah Annes and Tyler Breton, the collaboration aims to “create a brand that destigmatizes recreational cannabis consumption once and for all,” according to an announcement. The product is now available at select dispensaries in California, Nevada, Massachusetts and Florida, and projected to retail at the $50 to $60 price point.
A portion of proceeds from sales of “PEACHES Pre-Rolls by Palms” will go towards supporting Veterans Walk and Talk, an organization that advocates for cannabis as a form of natural medicine, and Last Prisoner Project, which focuses on cannabis criminal justice reform by supporting individuals and families impacted by cannabis convictions.
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