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iPhone 12 in Purple Reviews: ‘More Lavender’ But ‘Unmistakeable’

The first reviews of the iPhone 12 in Apple’s newly-introduced Purple color option for the spring have now been shared by various media outlets and YouTubers, and the overall consensus is that the new color is more of a lavender shade than purple.

Image via The Verge

The Verge‘s Dieter Bohn described the new color as “more like a lilac,” but still said that it was unmistakable:

It’s a lightish shade of purple. One might be tempted to call it lavender, but to me it’s a bit more like a lilac or maybe a wisteria. It lacks the redness you’d expect in a mauve or the blue tones you’d see in a violet. There are many shades of purple, but this one is what Apple went with and I like it. It’s unmistakable even at a distance, whereas the light green iPhone 12 models could be mistaken for off-white in certain light. I am also glad it doesn’t have a fancy name. It’s just “purple.”

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